Customer Success Story

    How Clinic 72 Built A Complete Digital Growth System

    How Alpha Local helped a Sutton Coldfield aesthetics clinic strengthen its Google visibility, build powerful social proof and bring customer communication into one connected platform.

    Clinic 72 treatment room

    Business

    Clinic 72

    Location

    Sutton Coldfield, Birmingham

    Locations

    1

    Customer Since

    2023

    11→124

    Google Reviews

    1,100→2,850

    Views on Google

    9→55

    Estimated Monthly Leads

    Growing A Clinic Without Creating More Admin

    Inconsistent Client Acquisition

    Client flow could vary significantly from week to week.

    Underdeveloped Google Presence

    The clinic relied heavily on existing customers, referrals and word of mouth.

    Too Many Disconnected Systems

    Messages, appointments, customer communication and follow-ups were spread across multiple platforms.

    Solution 01

    Google Maps & AI SEO

    Alpha Local strengthened Clinic 72's Google Business Profile and wider local search presence to increase visibility across Sutton Coldfield and Birmingham.

    • Google Business Profile optimisation
    • Hyper-local search optimisation
    • Local authority signals
    • Service optimisation
    • Google Maps visibility
    • AI-ready local presence

    Result

    1,100 → 2,850 views on Google

    Result

    9 → 55 estimated monthly leads

    Solution 02

    Reviews & Reputation Marketing

    Clinic 72 systematically built customer trust through authentic customer reviews. Prospective clients increasingly encounter strong evidence of real customer experiences before making contact.

    • Automated review requests
    • AI-assisted replies
    • Website review display
    • Social proof
    • Reputation monitoring
    • Automated reputation workflows

    Result

    11 → 124 reviews

    Rating

    4.6 → 4.9

    Solution 03

    Alpha Connect CRM

    Clinics generate customer communication across numerous channels. Alpha Connect gave the team one operating system — available on desktop and mobile app — to manage everything. This helped remove repetitive administration and made the complete journey easier to manage.

    Unified inbox
    CRM
    Phone communication
    Appointment booking
    Automated reminders
    Payments
    Customer timelines
    Follow-ups
    Reporting
    Automation
    Instagram / Website / Phone / SMS↓Alpha Connect↓Booking↓Reminders↓Appointment↓Payment↓Review Request↓Rebooking

    Before vs After Alpha Local

    Before Alpha Local

    Views on Google1,100/mo
    Estimated Leads9/mo
    Estimated New Customers5/mo
    Google Reviews11
    Google Rating4.6

    With Alpha Local

    Views on Google2,850/mo
    Estimated Leads55/mo
    Estimated New Customers25/mo
    Google Reviews124
    Google Rating4.9

    More Than Marketing

    The biggest change was not one individual marketing campaign. Alpha Local connected the entire customer journey.

    VISIBILITYGoogle Maps & AI SEO
    ↓
    TRUSTReviews & Reputation Marketing
    ↓
    CONVERSIONWebsite & Communication
    ↓
    MANAGEMENTAlpha Connect CRM
    ↓
    RETENTIONFollow-up, Reviews & Rebooking

    Attract → Convert → Manage → Grow

    Clinic 72

    "Alpha Local has completely transformed how we attract and manage clients. Our Google presence is stronger, our reviews do the selling for us, and Alpha Connect means nothing falls through the cracks. It's one complete system."

    — Clinic 72, Sutton Coldfield

    Build A Better System For Your Business

    Alpha Local brings visibility, reputation, customer communication and automation together into one connected growth platform.

    Locally Based Team

    Chat to our locally-based team

    We're here to help your local UK business grow. Whether you have questions about Google Maps, 3D Tours, or Alpha Connect, our experts are just a call away.

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